Dairy Queen doesn’t sell ice cream.
Dairy Queen makes a lot of popular frozen treats — Blizzards, sundaes, and cones, to name a few — but none of them are technically ice cream. The company’s soft serve products, though delicious, don’t meet the Food and Drug Administration guideline mandating that “ice cream contains not less than 10% milk fat.”

Because Dairy Queen’s products are made with only 5% milk fat, they’re required to be called something else. That’s why you won’t actually see the words “ice cream” at your local DQ or on the website, which is careful to use specific wording.

Soft serve and similar confections made with lower milk fat used to be classified as “ice milk” by the FDA, but new regulations in 1995 resulted in three other categories instead: reduced-fat, light, and low-fat ice cream. Dairy Queen products fall under the banner of “reduced-fat ice cream,” which is legally distinct from “ice cream” proper — and isn’t the catchiest term when trying to sell frozen desserts. Frozen yogurt, meanwhile, is made of yogurt rather than cream and hasn’t been sold at Dairy Queen since the chain discontinued the frozen yogurt-based Breeze in 2000.
Dairy Queen doesn’t sell ice cream. Dairy Queen makes a lot of popular frozen treats — Blizzards, sundaes, and cones, to name a few — but none of them are technically ice cream. The company’s soft serve products, though delicious, don’t meet the Food and Drug Administration guideline mandating that “ice cream contains not less than 10% milk fat.” Because Dairy Queen’s products are made with only 5% milk fat, they’re required to be called something else. That’s why you won’t actually see the words “ice cream” at your local DQ or on the website, which is careful to use specific wording. Soft serve and similar confections made with lower milk fat used to be classified as “ice milk” by the FDA, but new regulations in 1995 resulted in three other categories instead: reduced-fat, light, and low-fat ice cream. Dairy Queen products fall under the banner of “reduced-fat ice cream,” which is legally distinct from “ice cream” proper — and isn’t the catchiest term when trying to sell frozen desserts. Frozen yogurt, meanwhile, is made of yogurt rather than cream and hasn’t been sold at Dairy Queen since the chain discontinued the frozen yogurt-based Breeze in 2000.
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