Word of the Day: Exhortation.

NOUN
1. An address or communication emphatically urging someone to do something.

Example Sentences.
1. "No amount of exhortation can convince Lacy to break the rules."
2. "The teachers signaled the end of recess with a verbal exhortation and three short claps."
3. "When he grabs something he shouldn't, my dog usually heeds my stern exhortation to 'drop it!'"

Word Origin.
Latin, late 14th century

"Exhortation" can be easily confused with "extortion." Both words concern an attempt to get something from someone, but an exhortation is more of an emotional or persuasive appeal, while extortion involves force or threats.

Word of the Day: Kawaii

ADJECTIVE 1. (In Japanese popular culture) Appealing in an endearing way; cute.
NOUN 1. (In Japanese popular culture) The quality of being cute, or items that are cute.

Example Sentences.
1. "All of my new clothes are kawaii — I can't wait to show you."
2. "I want to decorate my bedroom with everything kawaii."
3. "This litter of kittens is too kawaii!"

Word Origin.
Japanese, 1960s

The simplest explanation of the word "kawaii" might be "cuteness inspired by Japanese culture." There's not a strict definition of "kawaii" (used as both an adjective to describe something and as a noun to designate the aesthetic), but think pastels, cute cartoon creatures, pigtails, and glitter.

Word of the Day: Ethos.

NOUN
1. The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.

Example Sentences.
1. "My new job is at a company that prides itself on an ethos of kindness and optimism."
2. "This group seems to embrace the hippie ethos, with an emphasis on peace, nonviolence, and
nonconformity."
3. "The academy was founded on an ethos of self-improvement and hard work."

Word Origin.
Greek, late 17th century

Ethos, logos, and pathos are methods of persuasion (aka rhetorical appeals) originally taught by the ancient Greek philosopher Aristotle. In this context, "ethos" refers to credibility, "pathos" implies emotion, and "logos" refers to logic. These are the principles that can be used to make a speech more persuasive. Outside of Aristotle's teachings, "ethos" means the spirit of a culture or community.

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