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Word of the Day: Ethos.

NOUN
1. The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.

Example Sentences.
1. "My new job is at a company that prides itself on an ethos of kindness and optimism."
2. "This group seems to embrace the hippie ethos, with an emphasis on peace, nonviolence, and
nonconformity."
3. "The academy was founded on an ethos of self-improvement and hard work."

Word Origin.
Greek, late 17th century

Ethos, logos, and pathos are methods of persuasion (aka rhetorical appeals) originally taught by the ancient Greek philosopher Aristotle. In this context, "ethos" refers to credibility, "pathos" implies emotion, and "logos" refers to logic. These are the principles that can be used to make a speech more persuasive. Outside of Aristotle's teachings, "ethos" means the spirit of a culture or community.

Word of the Day: Heuristic

ADJECTIVE
1. Enabling someone to discover or learn something for themselves through methods such as experimentation, evaluation, and trial and error.
2. (Computing) Proceeding to a solution by trial and error or by rules that are only loosely defined.
NOUN
1. A rule or piece of information used in or enabling problem-solving or decision-making.
2. (Heuristics) The study and use of heuristic techniques.

Example Sentences.
1. "The pottery professor's heuristic techniques helped students discover their individual sculpting style."
2. "Following this heuristic will help you complete the assignment."
3. "I recommended some heuristic classes to help Pedro develop his creativity."

Word Origin.
Greek, late 18th century

"Heuristic" developed from the Greek word "heuriskein," which means "find." When used as an adjective, it describes a method of discovery — a heuristic process allows a person to learn something for themselves. A self-taught artist, for example, is someone who has developed skills in a heuristic manner through experimenting with different materials and styles.